southkorean

Korean Food Phenomenon // MUKBANG

mukbang

I love food as much as the next person and growing up in as a Vietnamese-Australian I was brought up with quite a wide scope in terms of food culture –  such as diverse flavours, etiquette and perhaps the ability to use chopsticks more competently than a fork.

As I entered the subject of Digital Asia I slowly began to recognise on social media the growing rate and popularity of a different kind videos online. These videos were depicting people, from what I was seeing, mainly petite females, eating large quantities of food whilst talking to a camera and ultimately their internet audiences simultaneously. This triggered my curiosity and put me in a state of awe as I began to look into it’s country of origin, South Korea and dig a little deeper into the industry phenomenon of ‘Mukbang‘.

Mukbang, or 먹방, is an abbreviation and addition of two words:  먹다 (sound: “Muk-Dah” / meaning: to eat) + 방송 (sound “Bang-Song” / meaning: (TV) broadcast).

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