A Flying Axe Covered in Glitter and Bubblegum


Tayla Bosley



Digital Artefact:

Autoethnographic Essay:

Autoethnography, as stated by Ellis (2011) is “an autobiographical genre of writing that displays multiple layers of consciousness, connecting the personal to the cultural.”

I think this is the absolute best way to summarise autoethnography, and I think I have achieved this in my project. By relaying through self-reflexivity, the multiple accounts of my personal experience with kawaii metal, then critically analysing those experiences and subsequent epiphanies. I hope to have brought a critical understanding of the genre to those that have read my posts, and listened to my podcasts.

As I stated in my blog post ‘Narrative Truth’, my goal has been to walk that knife’s edge “…between rigorous, theoretical, analytical science, and therapeutic, personal, and social experience-writing.” Therefore connecting my personal experience to the culture of kawaii metal, and enabling those who engage with my work to gain a deeper understanding of kawaii metal.

However, I also agree with Foley (2002) in his criticism of the practise of autoethnography. Foley advocated for a more reflexive epistemological and narrative approach to the research methodology. He believes that by doing this, creating more of a story than a research paper, it would make autoethnographies more engaging and a more common genre of research. Which could contribute to bridging the gap between researchers and ordinary people.

I must agree with Foley, I think that the more engaging, and story-like an autoethnographic account is, the more people will understand and relate to it. This alternative method has a higher chance of achieving the goal of autoethnography; relating the personal to the cultural.

Which is why my autoethnographic podcast is filled with anecdotal stories, creative opinion pieces, and the unending stream of kawaii metal songs under my words. I wanted to give the listener every possible narrative understanding of kawaii metal.

Of course this story-like format that I champion comes with its own limitations. For one, as Mendez states, autoethnography in all its forms require honesty, and a willingness to self-disclose from the researcher.

This is especially important for researchers like me, who desire a more story-like experience, as it can be all too easy to slip from story-like into fairy-tale.

As Anderson (2006) fears, “Autoethnography loses its sociological promise when it devolves into self-absorption.” What I’ve learnt is that this is what makes autoethnography so interesting, and yet so difficult. It is again walking that knife’s edge, between relaying your experience of the culture, and relaying yourself to the reader. While each autoethnographic account is through the researcher’s eyes, the focus should never stray from the culture itself.

There are also ethical considerations that must be addressed when using the autoethnographic research method. Many research topics centre around sensitive issues or beliefs in regards to the researcher themselves or the people around them. Due to this, explicit and early consent, and special consideration must be taken into account by the researcher, so as to not offend or impinge upon the privacy of their research volunteers (Wall, 2008, Mendez 2013).

It is also important to note Ellis’ own point about autoethnography, ‘No researcher is an island.’ We all come with our own experiences, our own cultural view point, our biases, and our own understanding. Thus autoethnographic researchers must disclose each aspects of themselves, least their research becomes tainted, and the reader unaware.

Overall though, the autoethnographic method is like any other research tool; it depends on how you use it, and what you want to achieve with it.

Whether it is a clinical recount of events, or your experience of a culture in its entirety. “What matters is the way in which the story enables the reader to enter the subjective world of the teller -to see the world from her or his point of view, even if this world does not ‘match reality’. Another advantage of writing autoethnographically is that it allows the researcher to write first person accounts which enable his or her voice to be heard, and thus provide him or her with a transition from being an outsider to an insider in the research.” (Hitchcock and Hughes, 1995).

Again, it is this need to bring the outsider inside, which drives the autoethnographic research process. It is making the stranger a friend, and making the alien, home, for both researcher, and reader.

As Ellis said, “On the whole, autoethnographers don’t want you to sit back as spectators; they want readers to feel and care and desire”. And I think this is mostly true of those researchers that use this methodology; their main focus is empathy. When using the autoethnographic method the researcher wants you to feel empathy, as they do while in the research process itself. As it is empathy that incites action (Barkhuizen and Wette 2008)

The entire point, limitations and all, of autoethnography, is to make the reader feel like they are already a part of the culture they are reading about. To make them understand all aspects of the culture through meticulous research, and make them feel like they’ve lived with the culture, through poignant storytelling.

It is this ‘lived in’ feeling that makes autoethnography so powerful for both readers and researchers, and I hope that, in my own reflexive narrative, I have created a story that is filled with the knowledge of kawaii metal, as well as the experience of being a cute girl headbanging to thrash metal music.


Songs In Podcast

Aldious: Dominator

BABYMETAL: Doki Doki Morning

BABYMETAL: Gimme chocolate!!


BABYMETAL: Ijime, Dame, Zettai


BABYMETAL: Megitsune

BABYMETAL: Only the fox god knows audio

Band-Maid: Choose Me

Band-Maid: Real Existence

Band-Maid: Thrill

Bridear: Light in the Dark

Doll$boxx: Loud Twin Stars

Doll$boxx: Take My Chance

Ladybaby: Age Age Money

Ladybaby: Nippon Manju


Chaisson, J. (2017). This Is A Thing: Kawaii Metal. [online] Geeklyinc.com. Available at: https://geeklyinc.com/this-is-a-thing-kawaii-metal/ [Accessed 26 Oct. 2017].

Crook, L. and Ransom, D. (2014). Babymetal’s fusion of Japanese teen pop and death metal is the greatest thing you’ll see today. [online] The Daily Dot. Available at: https://www.dailydot.com/unclick/babymetal-metal-japanese-pop/ [Accessed 26 Oct. 2017].

Grace, K. (2016). BABYMETAL. [online] Digital Asia. Available at: https://digc330.wordpress.com/2014/08/12/babymetal/ [Accessed 26 Oct. 2017].

Grace, K. (2016). Baby who?. [online] Digital Asia. Available at: https://digc330.wordpress.com/2016/09/14/baby-who/ [Accessed 26 Oct. 2017].

Grace, K. (2014). BABYMETAL- the return. [online] Digital Asia. Available at: https://digc330.wordpress.com/2016/09/22/babymetal-the-return/ [Accessed 26 Oct. 2017].


Barbier, E. (2017). A beginner’s guide to Kawaii metal – The Concordian. [online] The Concordian. Available at: http://theconcordian.com/2017/03/a-beginners-guide-to-kawaii-metal/ [Accessed 26 Oct. 2017].

Burns, M. (2015). A New Sub-genre of Music Is Growing in Japan. [online] Anitay.kinja.com. Available at: http://anitay.kinja.com/a-new-sub-genre-of-music-is-growing-in-japan-1678920805 [Accessed 26 Oct. 2017].

Nash, R. (2016). BabyMetal: Japan’s heavy metal girl-band sensation. [online] The Sydney Morning Herald. Available at: http://www.smh.com.au/good-weekend/babymetal-japans-heavy-metal-girl-band-sensation-20160526-gp4pl2.html [Accessed 26 Oct. 2017].


BABYMETAL. (2017). BABYMETAL. [online] Available at: http://www.babymetal.com/biography/ [Accessed 26 Oct. 2017].

Kluseba (2017). Kawaii metal thread. [online] Encyclopaedia Metallum: The Metal Archives. Available at: https://www.metal-archives.com/board/viewtopic.php?f=2&t=119301 [Accessed 26 Oct. 2017].

Hoshiya, Y. (2015). Inside the world of “Kawaii metal”. [online] Kawaii-B. Available at: http://kawaiibuk.blogspot.com.au/2015/12/inside-world-of-kawaii-metal.html [Accessed 26 Oct. 2017].

YouTube. (2017). BABYMETALofficial. [online] Available at: https://www.youtube.com/user/BABYMETALofficial [Accessed 26 Oct. 2017].

YouTube. (2017). LADYBABY. [online] Available at: https://www.youtube.com/channel/UCKlfTlx0oY6BiCH7Qvabrhg [Accessed 26 Oct. 2017].

YouTube. (2017). BANDMAID. [online] Available at: https://www.youtube.com/user/BANDMAID [Accessed 26 Oct. 2017].

Kikuchi, D. (2016). Spotify finally launches in Japan, a nation where other music streaming services have struggled | The Japan Times. [online] The Japan Times. Available at: https://www.japantimes.co.jp/news/2016/09/29/business/tech/spotify-launches-japan-nation-streamers-struggled/#.We07G2iCzIU [Accessed 26 Oct. 2017].


Oxford Dictionaries | English. (2017). cute | Definition of cute in English by Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/cute [Accessed 26 Oct. 2017].

En.wikipedia.org. (2017). Cuteness. [online] Available at: https://en.wikipedia.org/wiki/Cuteness [Accessed 26 Oct. 2017].

En.wikipedia.org. (2017). Kawaii. [online] Available at: https://en.wikipedia.org/wiki/Kawaii#History

Journal Articles

Anderson, L. (2006). Analytic autoethnography. Journal of Contemporary Ethnography, 35,373-395.

Barkhuizen, G., & Wette, R. (2008). Narrative frames for investigating the experiences of language teachers. System, 36, 372-387.

Ellis, C., Adams, T.E., and Bochner, A.P. (2011) ‘Autoethnography: An Overview’, Forum: Qualitative Social Research, 12:1. Available at: http://www.qualitative-research.net/index.php/fqs/article/view/1589/3095 [Accessed 26 Oct. 2017].

Foley, D. (2002). Critical ethnography: The reflexive turn. International Journal of Qualitative Studies in Education, 15(4), pp.469-490.

Hitchcock, G., & Hughes, D. (1995). Research and the teacher. (2 ed.) London: Routledge.

Méndez, M. (2014). Autoethnography as a research method: Advantages, limitations and criticisms. Colombian Applied Linguistics Journal, 15(2), p.279.

Wall, S. (2008). Easier said than done: Writing an autoethnography. International Journal of Qualitative Methods, 7, 38-53.


How K-Pop and J-Pop Construct Masculinities

Masculinity as it is constructed in Australia is seen as typically “hard”. An idealized Australian male is white, rugged, practical, heroic, and dependable, but also laid back (Morris; Murrie, cited in Tunstall 2014). Let me be perfectly clear about this right now, I am not even close to meeting the criteria of Australian masculinity. During my autoethnographic studies exploring YouTube, SBS PopAsia, and the internet at large I have come across videos of both Korean and Japanese male performers (singers/dancers/rappers) that not only construct masculinity in a very different way, but are also labelled as “attractive” and “sexy” by fandoms coming from a range of cultural backgrounds (see screen grabs of YouTube comments found below).

My Thoughts and Experiences on the Masculinity constructed by EXO-K (Sheridan n.d.)

EXO-K are a Korean “boy group” who serve as good examples of the complex mix of masculinities that seem to typify Korean pop music. The men in the group are portrayed as young, slightly built, clean, and conscious of their appearance in terms of their makeup, fringe-heavy haircuts, and clothes that I could only really describe as “cyberpunk-urban”. These things that I have been socially conditioned in an Australian context to view as more feminine qualities are also seen coexisting with facial expressions of male brooding as well as aggressive, “primal” characteristics such as shouting and harnessing wild natural “elements” such as fire and wind, which I think would also fit into the Australian masculinity model.

EXO Comment

Comments of the YouTube videos indicate that the band members are sexually appealing to many of the fans, with one female fan joking that a members’ voice alone is potently masculine enough to get her pregnant. There also appears to be some confusion amongst fans outside of Korea in regards to singings about their mother (“mama” meaning “mother” in a range of non-Korean languages), which can be attributed to oedipal, “mothers boy” qualities in an Australian context.EXO Comment 2EXO Mama Confusion

My Thoughts and Experiences on the Masculinity Constructed by Yohio (Sheridan n.d.)

(embedding has been disabled for this video for whatever reason, so please find it via the link above)

Image sourced from here

Image sourced from here

Visual Kei is a subset of Japanese rock where the sound is a combination of punk and heavy metal, and the artists dress in elaborate makeup and costumes, often with an androgynous appearance (Landes 2012). It is a genre of music I was not aware of when I had first seen Yohio’s video, which to a completely clueless viewer like myself was full of many surprises. Yohio looks and dresses like a feminine “Lolita” and sings in Japanese (adopting a typical, male vocal register), but is also actually Swedish. It’s interesting to see that a Swedish performer has become such a successful personality in a fandom built around a Japanese culture.

More Yohio CommentsYohio was my first big experience in reconstructing what I thought I understood about gender. I didn’t judge the performer in a negative way and I will readily admit I find him as beautiful as I found any other feminine figure. But I suppose what got my thinking about gender fluidity and the social construction of gender was the fact that Yohio chose to completely embody the feminine in appearance whilst completely adhering to a masculine style of singing. It really challenged a lot of assumptions I wasn’t even truly aware of about what masculinity and gender identity really mean, especially in relation to the binary-gender values perpetuated by the Australian “hard male” construct. Yohio’s popularity has also prompted gender-discussions to take place within various Asian pop fan communities.

Yohio Comment


Landes, D 2012, ”A guy wearing a dress is not a sexual thing’: Yohio’, The Local, 23 November, viewed 5 October 2014 http://www.thelocal.se/20121123/44618

Sheridan, R (n.d.), ‘Autoethnography: Researcher as Participant’, An Introduction to Autoethnography, viewed 15 September 2014 http://ricksheridan.netmar.com/auto/

Tunstall, E D 2014, ‘Un-designing masculinities: K-pop and the new global man?’, The Conversation, 23 January, viewed 5 October 2014 http://theconversation.com/un-designing-masculinities-k-pop-and-the-new-global-man-22335


“BABYMETAL” went viral at the beginning of this year and simply put is a band that has combined J-Pop and metal. When I first saw this video I thought it was amazing and was incredibly intrigued by it because to me it’s such a strange concept; the combination of J-Pop and metal. I think Western cultures have an automatic reaction to Japanese culture as being a bit kooky and weird but I also think this is a lack of understanding and knowledge of the culture. My automatic reaction to this video was along the lines of “why?” why was it necessary to combine these two genres but the more I watched it the more I loved it, it may not be everyone’s taste but I think most people would be able to see the genius of it.

After watching their video for “ギミチョコ!!- Gimme chocolate!!” I wanted to understand why and how BABYMETAL was created thus filling some of the “unexplainable holes in my general understanding”. I was already aware of the fact that in Japan a lot of music groups are “manufactured”, meaning talent agencies create the groups. This was exactly how BABYMETAL was formed, their producer wanted to mix Japanese teen pop with metal.

As with in the lecture where we discussed what the “J” in j-pop stands for; in the case of BABYMETAL the way they emulate Japanese culture is the way they dress (similar to manga and anime characters), their synchronized dance routines and their “kawaii” (or “cute”) vocals. If you were to watch their videos without any sound they would look like most other J-Pop Idol Groups but less preppy, with the sound switched on they’re in a league of their own.

The different sites I used when exploring BABYMETAL was the video itself, which went viral via YouTube, as well as other YouTube videos, which discussed and reacted to BABYMETAL. The second time I came across BABYMETAL was in another YouTube video as part of a series created by YouTubers The Fine Brothers called “YouTubers React to BABYMETAL”. As the name would suggest, in said video various YouTubers react to BABYMETAL for the first time. Watching that video adds a whole new layer to my experience in that it shows people who reacted exactly the same as me or completely differently highlighting a new perspective on the phenomenon that is BABYMETAL.