Fashion in Korea: Digital Artefact and Contextual Essay

Hey, Honey!

Digital Artefact

https://docs.google.com/presentation/d/11rMt2JYRtR19-TMo_8PuuPcKeY3H5fQ3PVie6zmMA1o/edit?usp=sharing

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Contextual Essay

Autoethnographic Methodology and Field Sites

Due to time, money, and commitment restraints, I was not able to visit a physical environment in which Korean fashion is truly represented (e.g. Korea). While throughout Sydney there are stores that sell Korean inspired fashion, I believed that an online environment would be able to give me a greater insight on the experiences shared by those interested and experienced in the field of Korean fashion. To rectify this, I decided to use various Korean fashion (or Korean fashion inspired) websites, as well as watching a series of vlogs, documentation, and runway footage from Seoul Fashion Week from 2017 up until 2019. By using an online field site instead of a physical one, I am not restricted in my time dedicated to analyzing patterns in cultural artifacts and the way cultural participants engage with the fashion scene, which Ellis (2011)…

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BCM320 Autoethnographic Digital Artifact

My Blog

Digital Artifact

Contextual Essay

For my digital artifact, I decided to react to and analyse an episode of a Japanese TV-Show. I have very little experience in Asian TV programs, let alone Japanese ones. The only experience that I have in Asian tv shows is Japanese wrestling and more westernised Animes (Such as Yu-Gi-Oh and Pokemon). It’s safe to say that I was absolutely stunned and fascinated by what I had seen. Now, I don’t really watch TV anyways. You’re more likely to find me in front of my computer gaming or watching shit on YouTube than on my couch in front of my tv. So this was a bit of a different experience for myself as I seriously have not watched a proper tv show in ages. Especially anything that resembles what I viewed.

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For my video, I watched a show called Kakegurui. Kakegurui is a Japanese show based…

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Portrayal of Antagonism in Naruto Shippuden & Death Note

I decided to introduce these concepts as I recognise their intertwinement with Anime, especially with the portrayal of antagonists as the way they came to be normally derived from their conflicts with their own. The mentioned concepts are what I find relevant to this autoethnography and act as my analytical framework. Contemplating which anime series should I choose to be the case studies for my autoethnography, I went with “Naruto Shippuden“, since it was my first Anime encounter and the global renown “Death Note”, as this series is short and concise (in case you intend to watch it after my blog, there’re only 37 episodes compared to that 500 of Naruto Shippuden, so you’re welcome xx).

Why is deviance considered normal and essential for a healthy society?

In order to maintain the stability of a society, shared beliefs of social standards, morality, which is known as collective conscious, must be established. Functioning based on these social facts, there’re behaviours that are deemed deviant and unacceptable for society. Durkheim (1958) has stated that deviance isn’t just something that only belongs to certain individuals, but it is “an integral part of all healthy societies” as crimes are universal phenomenons that can be found in all kinds of societies and that the significant decrease or increase of crime rate would indicate a malfunction in the organism of society as a whole.

Additionally, propositions regarding the function of deviance in a community were proposed by scholars including Durkheim (1960), and Erikson & Dentler (1959). Propositions being resembled in animes are discussed below:

Deviation helps to strengthen the bond of the community 

In one of his timely work “The Division of Labor in the Society”, Durkheim stated that when an individual violates the social standards which are followed and respected by the entire community, the mutual opposition against such acts can be seen among the people. And it is this common response being provoked by deviant behaviours that develops a tighter bond among the entire community.
“The excitement generated by the crime, in other words, quickens the tempo of interaction in the group and creates a climate in which the private sentiments of many separate persons are fused together into a common sense of morality.” – Erikson, 1966. 

Deviant behaviour functions in the enduring groups to help maintain group equilibrium

According to Erikson and Dentler (1959), to maintain the balanced state for a society, deviance has a role in different aspects such as group performance, rewards, but the one I find to be most relevant is its role in maintaining the social boundaries. In, day-to-day setting, we as members of a society can sometimes lose sight of such boundaries, and, hence, the interaction between the “control agencies and the deviance can effectively locate and re-illuminate these social boundaries (Erikson 1966)

There’re conditions for the change in deviance rate

Now that we have understood the essential existence of deviance for society, I would also want to introduce Durkheim’s theory regarding the conditions in which the change in deviance rate is caused. These conditions are:
(1) Forced division of labor
: This is common within a society where social and occupational positions are still developing, resulting in rapid change or where people are positioned bellow or above their capabilities.

(2) The development of anomie: this condition refers to when an individual’s needs and desires can not be fulfilled within the framework of the collective conscious which lead to that individual feeling lost and alienated within the society.

(3) When the cult of the individual runs amuck when individualism is pushed to an extreme, an individual would disregard the entire community to follow and fulfill only their desires and personal goals.

Madara Uchiha – Naruto Shippuden’s Ultimate Antagonist

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Madara Uchiha was born and raised in an era of war and eventually named as the leader of his clan – Uchiha. The clan had been at war with their long-term rivalry, the Senju, and it was so severe that even children were to be sent to the battlefield. While nothing was achieved from this constant bloodshed, Madara’s three brothers were killed under the enemies’ hands. Losing all of his loved ones had caused Madara great agony, and he started questioning the functionality of the society he was living in, resulting in his utter desire to establish a new system – a village, where children can live in peace without being sent to war. Such a dream was also aligned with the one of Hashirami – the leader of Senju clan at the time – and they had called a truce to build the village of their dreams, together.

Although this may sound like the ideal ending for an era of constant purposeless fights, the underlying motives of these two leaders were rather different. While Hashirami purely wanted to stop the bloodshed of children from both clans, Madara’s motivation was more personal, as he mainly wished to protect his last surviving brother, who was severely injured during the previous fight. Additionally, the Uchiha clan considers this truce as a loss and expressed hatred and suspicion towards their own leader. Hashirami’s brother also resented Madara, as he believed that Madara was too pessimistic and skeptical and would eventually turn evil because of that. And what had finally led Madara to became completely alienated was when he found out that the resolution of forming a country with different clans only led to the bigger fights against alignment.

wordswag_1506418790327.pngAll of this tragedy and contradict has made him believe that the only way to gain the absolute peace, was to create an illusion and since then, he has bred many more antagonists, manipulated them to agree with his ideology and eventually led to the ultimate destruction of the world.

The society upon which the entire storyline of Naruto Shippuden was built has all three of the conditions that cause the change in deviance rate, and this change was massive. A shinobi (ninja), was forced to be in a position of a leader of an entire clan, and to face a significant change from knowing only of war to the vague introduction of peace (1). And ever since the beginning of reforming the social structure towards a peaceful world, there has been a great conflict between the leaders’ ideology of a peaceful society, as well as disbelief against one of the founders, Madara (2). And finally, when everything just didn’t feel right anymore, Madara has taken upon himself a mission to “rescue” the world and has bred this idea into many more villains later on (3). Madara’s sense of community has been damaged throughout his life, after having to witness the deaths of his many loved ones, and his own people doubting him, Madara seemed to feel like he has no reason to trust people, and he’d only use them to fulfill his own desire.

Light Yagami of Death Note – The journey to becoming the God of the new world

Unlike the case of Madara, the giphy (1)description of the society in which the global renown antagonist Light Yagami, also known as Kira, was rather a brief one. However, understanding the entire scenario is important to comprehend Kira’s perspective, why he believed in his ideology to an extreme, and why I consider Light as an antagonist, not an anti-hero.

Light Yagami was portrayed as a bright high school senior with a promising future. But right at the first minutes of the series, he was all gloomy and disappointed, especially at the world he lives, as crimes are reported daily. Soon after that, he saw a notebook with the title “Death Note” which was dropped by Ryuk, a spirit of darkness who draws people towards death. Realizing the supernatural ability to inflict death by writing someone’s name in the notebook, Light has decided to use Death Note as a tool to cleanse the society, and it all went downhill since then (for Light I mean, but definitely an uphill for anime fans).

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“Someone has to do it so why not me? Even if it means sacrificing my own mind and soul it’s worth it because the world can’t go on like this, Is there anyone out there other than me who’d be willing to eliminate the vermin from the world? […] eventually, no one will ever do anything evil again. The world will start moving in the right direction. It will be a new world, free of injustice and populated by people who I’ve judged to be honest, kind, and hardworking.” – Kira, 2006.

While Naruto Shippuden where the scenario was different from the reality we live in, Death Note resembles modern life, and to see such a reaction and despair from Light was indeed confronting. That crime happens every day seems to be something that we have accepted but definitely not disregarded (due to the fact that we have an entire system of laws to be reinforced) makes me feel less sympathetic towards Light as we understood and could relate to his world. In the case of Light, the change in deviance rate was mainly caused by condition (3), the rise of individualism. Putting this in the perspective of Japan’s actual society, when it is considered to inherit both individualistic and collectivistic characters, Kira’s desire to be the world’s ultimate justice is not mainly conditioned by the society, but rather the specific situation created by his own acknowledgment of his intellectual ability, his despair towards criminality and the killing tool – Death Note. His motive was personal, with the desire to be the only one with the right and power to judge people and their worth. Condition (2) is also relevant here because instead of working alongside with the current system, Kira disregarded its role completely and eventually fought against them. This also explains why I consider Light Yagami as a Villain, because anti-heroes, despite having their own method in dealing with crimes and being resented by the established system, their goal wasn’t personal.

The inevitability of Antagonism

Throughout my experience Anime, I have been repeatedly amazed by how the producers can portray social philosophies in a way that is approachable for all ages. With Madara Uchiha and Light Yagami, the producers have done an incredible job in showing that deviance also a crucial part of remaining the balanced state for society and for the establishment of collective conscious.

Madara Uchiha aimed to create a simulation of a world with no hardship and only peace, but how do we know peace without putting it in comparison with war? How do we know happiness without experiencing pain? And how do we know what’s good and acceptable without knowing all the bad and unacceptable? How do we know the boundaries without not knowing what’s on the other side? And didn’t Madara Uchiha’s extreme desire for peace derives from all the pain he endured?

The fact the Light’s desire for a world with absolutely no crime has made him become the ultimate criminal without even realising it. His justification, at the end of the day, was that he committed crimes to eliminate all crimes using a deadly weapon, so how is that for the establishment of a world with no crime at all? An ideal world created by a criminal? Does it sound like a healthy society?

Both figures show the distortion in the desire to entirely eliminate deviance, which proves the socialists’ argument that deviance is an integral part of a society, and it was mind-blowing to see abstract philosophies conveyed via such approachable means.

And so that’s a wrap! I hope it was interesting enough to keep you reading until the end and to start watching Animes.

I also love great conversations, so feel free to comment!

References

Durkheim, E 1958, The Rules of Sociological Method, The Free Press, New York.

Durkheim, E 1960, The Rules of Sociological Method, The Free Press, New York.

Erikson, KT 1966, Wayward Puritans: A Study in the Sociology of Deviance, Jon Wiley, New York.

Erikson, KT & Dentler RA 1959, The Functions of Deviance in Groups, Social Problems, Vol. 7, No. 2, pp. 98–107.

The Great Wall of China

breakingin

After being assigned and assignment that required us to engage with Asian culture, I booked a trip to China and camped on The Great Wall of China. This is how it went down.

To further explain exactly what happened in the raw footage compilation, as well as give a bit more of an educational understanding of the experience, I recorded an additional video.

I hope these two videos accurately portray how incredible my experience with The Great Wall of China was and how grateful and honoured I am to have had this opportunity.

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A GLASS OF BUBBLE TEA

Noah, Marcus Matthew and Fadilla have decided to research bubble tea cultures after the realisation that the craze for it was growing so rapidly, that it had truly become a curious subject.

We have members that have previous exposure and members that have none, and so we split the project to give us a chance to analyse ourselves, and how we view it as both outsiders and insiders to the bubble tea community. We then brought this comparison and recorded our epiphanies.

We approached a digital artefact of youtube videos and sound-cloud podcasts, of us interacting with bubble tea and sharing our experiences. This follows with Ellis et al’s (2011) argument that important qualities of good auto ethnography includes firstly approaching a field site, then documenting the experiences and observations, and gathering epiphanies.

DA: https://aglassofbubbletea.wordpress.com


finally spilling the tea.

by Marcus Lazarevski.

Below is a quick podcast style audio journal entry detailing my first experience of trying the craze that is Bubble Tea.

By finally giving in to the hype surrounding Bubble Tea, I have now established an thorough understanding of what all the fuss is about. I could also say I have developed a better connection to Asian culture and cuisine through this entire experience.

As spoken about throughout my recording, there is no doubt the bubble tea trend is exploding across the world, especially with younger females in particular. Myself being a bit older, I found it interesting yet not something that makes me want to go out of my way to purchase or indulge in. It may however be different for other individuals.

Mathew and Fadilla, two of the other members of our group, have previous experience with bubble tea, where as Noah and I had none at all. After Noah and I paired with Mathew and Fadilla, we were all intrigued and knew straight away we wanted to talk about this topic.

Drinking bubble tea for the first time was overall a positive experience for myself. The flavour and the unique experience of the tea were definitely stand outs. The service however was the only let down that I identified over the entire process.

Regardless of all this, I’m excited for the next time I choose to drink Bubble Tea, whenever that may be.


making homemade bubble tea.

by Matthew Favaloro and Fadilla Saniputri, research post by Matthew.

In the video above, we tried to make our favourite bubble tea that is recently trending allover the world: Tiger Brown Sugar Bubble Tea.

We read a recipe and tried to make it all through memory without constantly looking at the recipe, and filmed this experience. Fortunately, it was a success. It tasted very similar and more beneficially, we were able to add our own kind of milk.

The process of learning how to make bubble tea, was thoroughly enjoyable and rather simple. 

I grew up being isolated from any varied culture, so I would never have looked twice at a bubble tea stall and never would have ventured to explore such a strange drink. Bubble tea used to appear to me as an Asian ‘bizarreness’, something that I used to not wish to get to know any further. This is mostly due to my upbringing and my segregated culture knowledge. I’m sure my parents, for instance, would view the drink the same way I did and feel it would be too strange for them. 

But through recent exposure to more cultures, I have become far more frequent with looking for a sweet milk drink. This may be due to making it myself, and breaking the drink down to its raw materials. 

The first time I bought the pearls to try cooking them myself, I was surprised with how tough and ‘un-squishy’ they were. If you squeezed them, they would turn to dust. This really was quite different to how it felt when you chew on them after they’ve been boiled in water.

After biting down on the tapioca pearls, you will be surprised at its soft, squishy but still a little chewy texture. This experience is strange for everyone who is trying it for the first time and I had the same feeling with my first time. I remember not being entirely sure if I liked them at all at first consumption, because I was drinking this drink for refreshment, not amusement or a snack. I was put off by them blocking the straw for a second to give me something bland instead of sweet like the drink, but it really was a thing of amusement. I then seemed to look for the pearls, just to chew on them and enjoy their texture throughout my drink. I have now reached a stage where I’m sad when I have eaten all of the pearls and still have tea left over.

Furthermore, the interviewing process really opened my eyes to some of the strange differences that the two cultures have. These kinds of things which they observed from their work, were interesting and has made me very self-conscious about what I order now, and it will make me watch other people closer to see the trends which they mentioned. 

I now question why it can be looked over, as it has such variety and can be suited to fit a lot of people’s personal tastes I would say.


popping my tapioca pearl.

by Noah Anderson.

A short podcast detailing my initial thoughts, prior misconceptions, my first experience ordering and drinking the tea and my final comments on the phenomena, as both a drink and as a whole i.e. the craze, the media, the popularity.

On reflection, from my first experience with bubble tea i now see i have developed a better understanding and i guess you could say connection to the phenomena. It’s hard to ignore the growth in popularity the drink is undergoing, and as spoken in my podcast the drink as an object is easily recognisable and the craze surrounding the young female demographic (though not limited to) is something that is prominent within the bubble tea space. I am inclined to believe that such a drink is both popular but normal within taiwanese and other asian cultures, therefore fair to say that it is comparable to boost juice in my own demographic. Boost is a very common refreshment that originated in Australia and is now a multi-billion dollar franchise. My friends, family and surrounding group are both highly familiar with juice and enjoy it unanimously. When speaking to Fadilla and Matt who are quite used to and enjoy Bubble Tea, it became known that this environment is replicated very similarly in an asian context.

This i find interesting and cool and upon reflection, does seem obvious that this would be the case, but being an outsider looking in, i never found myself the reason or incentive to notice such things.

My own experience with Bubble Tea was positive in regards to flavour, service and experience. The stall was as clean if not more so than it’s competitor in boost juice and the employees were just as friendly and welcoming. As a customer these factors influence the experience and although i identified the particularly slow process of making the bubble tea, this was something that did not deter me in any way. Something that did deter me though was the price. As i stated in the podcast, for the product i payed for although nice, was not worth the $8+ it cost. This i admit may be due to my safe choice of chocolate milk bubble tea, though nevertheless with mix ins the price will begin to rocket further, no matter the flavour.

As a phenomenon in the media and as a fad, i can see the attractiveness of the drink, particularly the tapioca pearls as they do make the drinks more enticing and fun for the younger demographic. Me being a bit older, i don’t quite subscribe to the “fun” of the pearls, noting that after trying them i was even less intrigued by the mix ins. If such a stigma exists against bubble tea labelling it as stupid or a novelty experience, i can safely say these aren’t wholly justified as it is comparable to Boost naming their juices such things as Mango Magic or Banana Buzz. When i say “these aren’t wholly justified”  i say this because of the fact that there are a couple cases concerning excessive amounts of tapioca pearls being stuck in the stomachs of young girls. This is a very worthy deterrent and one that i know affected the way i felt when trying the pearls in my friends drink.

I think when being critical of the bubble tea and such things as the youtube videos it has spurred; with girls bathing in the tapioca pearls etc. it is extremely important not to dismiss it as stupid or weird, as i know that there are an abundance of videos that fit well into the same realm of oddity, but being from my own background or others.


the culture of bubble tea.

by Matthew Favaloro and Fadilla Saniputri, research post by Fadilla.

Bubble tea is a drink that is now world-widely known but it’s roots are in Taiwan. Many people are involved in the evolving popularity of the drink – whether it be local or global.

In conclusion, the video above discusses Assad Khan as a global contributor via his bubble tea shop, ‘Bubbleology’ and listens to the Asian workers in Australia compare how people are drinking bubble tea in Australia and back in their home country.

We approached interactive interviews for more information, and to ‘illustrate how a community manifests particular social/cultural issue.’ [Ellis et al, 2011] The ability for us to intimately understand people’s experiences and collaborate further with the participants on the culture of bubble tea, made us feel like we were also becoming a bigger part of this ‘community’ (as we even ordered bubble tea from them beforehand). Being able to interview these workers within the bubble tea field site setting truly brought out stories that were beneficial to our research encounter. Additionally, interviewing the worker was more ideal than a customer, as it allowed us to view the whole community (both the foreigners and the locals) through the one worker who interacts with them all.

Below is an in-depth short collection of interviews.

After having this conversation, we were further provoked to see how we (as different cultural beings) were responding to bubble tea, ourselves. Matthew Favaloro, as a Tamworth-born Australian male, and I, an Indonesian-born female, have also had our different exposures to it.

Interestingly enough, with our friendship, we have now got a more similar view toward bubble tea than we both used to when we were younger. We have both fell victim to the delicious ‘Tiger Sugar Fresh Milk’!

After the interview and analysing ourselves and our initial responses toward bubble tea, we both discovered that many people may be introduced to bubble tea differently but may now be reunited at a similar point where they currently experience the concept of drinking bubble tea the same.

We found that collaboratively conducting the interview and discussion of the local and global (insider and outsider) responses together, with two members of society that are actually singular parts of the different categories, we were able to fully teach each other about the other side. For example, Matthew (local) told me (global) that his family’s lack of exposure to bubble tea may cause them to never end up trying bubble tea, whilst he was exposed to it when he began to work in Sydney. It gave me an epiphany that asian people like me, were prematurely exposed to the drink but if any Australians know about it, it’s mostly due to exposure. I was even happier when I realised Australians tend to be widening their knowledge, as different members of society are investing in all the different services and products from allover the world. Because, in my eyes, the asian people in Australia are equally invested in learning about different things in the Asian culture – such as trying Boost or Vegemite.

This layered account auto ethnography I have written in this post, is a data collection that has presented a ‘source of questions and comparisons’ [Charmaz, cited by Ellis et all. 2011] and showcases a simultaneous report of data processing and research, with the additional comments on how these new information have impact on me.


PRESENTATION: https://prezi.com/view/Sz6uRpEdSZSaUQmFQE1F/

REFERENCES:
https://www.news.com.au/lifestyle/food/drink/doctors-stunned-to-find-hundreds-of-tiny-balls-inside-teenage-girl/news-story/f43bf11b7c897b4bb505c9111c08d7e6
https://www.alliedmarketresearch.com/press-release/bubble-tea-market.html
https://www.marketwatch.com/press-release/bubble-tea-market-report-2018-global-analysis-of-production-sales-and-consumption-status-and-prospects-2023-2019-07-05
https://www.foodandwine.com/tea/bubble-tea-taiwanese-street-drink-turned-american-addiction
KARPINSKI, R. (2011) ‘Beyond the bubble (tea)’, Entrepreneur, 39(10), pp. 128–133. Available at: https://search-ebscohost-com.ezproxy.uow.edu.au/login.aspx?direct=true&db=bth&AN=65789580&site=eds-live (Accessed: 18 October 2019).
Ducci, M. ( 1 ) and Syskowski, S. (no date) ‘An aesthetic foray into chemistry: Chemical reactions in bubble tea balls’, Chemie in Unserer Zeit, 52(6), pp. 390–397. doi: 10.1002/ciuz.201800805
https://eatbook.sg/brown-sugar-recipe/?fbclid=IwAR01efMf8xNA801RGfzxZ0F99uFNNIFy7a8TnE_nF3R_sz0vDhIZeGi2GPo
https://chatime.com.au/
https://taiwantoday.tw/news.php?unit=8%2C8%2C29%2C32%2C32%2C45&post=14053&fbclid=IwAR3BzDztMQvTNRxNBE_6xrcGM3h1fsspjLzuCiQe2EOtB8jcVHJvyJ4txFU
Jennings, R. (2017) ‘Taiwan Flies South’, Forbes Asia, 13(8), p. 012. Available at: https://search-ebscohost-com.ezproxy.uow.edu.au/login.aspx?direct=true&db=bth&AN=125471816&site=eds-live (Accessed: 19 October 2019).

Instant Noodle Mukbang

MOLLY HOYT-BULL

Introduction 

Mukbang, a phenomenon that has recently taken over not only Asian platforms but platforms all around the world. With slight hesitation to the idea of the concept, we both decided to immerse ourselves into the mukbang culture to see what all the ‘hype’ was about for our group Digital Artifact this semester. We intended to indulge in this concept first by watching other creators videos to gain insight as to what these videos actually are before attempting ourselves. 

mukbang-diva-jezte-online-a-s-trochou-stesti-vydelate-miliony-3-615x360.jpgMukbangs are a YouTube trend that was started in 2010 and originated in South Korea. During a Mukbang the creator consumes a large portion of food while narrating and interacting with their audience. These Mukbang creators are gaining substantial benefits from uploading this content and making money. Mukbang creators make their money through either ad revenue if uploaded on Youtube or through live streaming being sent donations and gifts of money…

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GROUP DA: SOUTH KOREAN MAKE-UP

Throughout the semester we have been asked to engage in autoethnography practices in relation to Digital Asia. Our group project was an opportunity to put our learning into practice and truly undertake autoehtnography research and present it in a digital artefact.

As a group we all have a collective interest in make-up, beauty and the online beauty community, making us passionate about educating ourselves about the beauty scene in South Korea. We each have been raised with a similar cultural framework that translated into all members having similar views, beliefs and experiences. 

In relation to our group artefact we collectively chose a topic we all heavily understood and engaged with in our Western context – make up. We frequently engage in the beauty community online through social media sites. The interactive platforms and YouTube are major influences on our buying habits of make-up products. Through online tutorials this expands to application methods and full looks or styling.

There are a multitude of differences between Australian and Korean makeup and beauty standards. Australia’s makeup trends are often heavily influenced by Youtubers and the online beauty community. South Korea also have a vast beauty community with a large online following. 

Beauty in South Korea is seen as a commodity and there is immense pressure to achieve the ‘perfect’ look. South Korean women are encouraged to aim for pale skin, big eyes, a high nose bridge, skinny legs, cherry-like lips, a small face and a nine-to-one body ratio, where the body is nine times as long as the face. (Guardian, 2018)

Undertaking this DA meant extensive research into the reasoning and history of South Korean makeup and beauty standards. The research helps us deepen our understanding of the culture and consider how the history of South Korean beauty standards influences modern practices.

Recently South Korean beauty has had an immense impact on western beauty trends. Australians are now opting for more ‘natural’ and ‘glowy’ makeup looks- a trend that has been ingrained in South Korean society for years. The famous ‘10 step skincare regime South Koreans use to achieve their ‘glass-like’ skin has made its way to Australian waters and is now praised by Australian beauty bloggers and makeup gurus such as Shani Grimmond and Cartia Mallan.

In Australia, government trade figures show Korean cosmetic imports had almost doubled from 2014 and 2015, reaching almost 18 million dollars and are estimated to reach 7.2 billion US dollars in global sales by 2020. (Guardian, 2018)

Drawing on our limited experience and knowledge about South Korean makeup and beauty we had a number of preconceived ideas about what our experience would be like. Overall we all knew that South Koreans favoured pale skin and big eyes, but were unsure about the reasoning behind this. 

We decided to present our DA in the form of photos and a time-lapse videos to demonstrate the process of learning Korean makeup techniques. We each chose a different Korean makeup tutorial or photo to follow as this gave us a variety of inspiration to draw from. We also searched Pinterest for similar inspirations.

As a part of the experience we decided to visit Asian stores that sold popular South Korean beauty products and cosmetics around Wollongong. We all visited Bubbleberry- a store that sells bubble tea, frozen yoghurt and Korean cosmetics. We all took note that the store had a large focus on bright and fluro colours, which can also be seen in the cosmetics they sold.

Ellis (2011) defines epiphanies as “remembered moments perceived to have significantly impacted the trajectory of a person’s life.” Throughout this experience each member experienced epiphanies that correlated to their cultural framework and past experiences.

Grace:

I attended make-up school a number of years ago as I was extremely passionate about make-ip. I consider myself well versed in make-up trends and techniques and had a solid knowledge of the latest and best products. Throughout make-up school they taught techniques that would enhance the appearance of the traditional ‘western’ appearance. They lacked education about cultural techniques and trends. 

I didn’t know that Koreans prefer to have straight brows and do their eyeliner in a downward motion to widen the eyes, as I had always been taught to flick the eyeliner upwards. Overall, this experience educated me on different trends and techniques that I will implement in the future.

Isabella: 

This interest really came to light in 2017 when I went on a family holiday to Cairns. With it being a hot spot for tourists there was a variety of people. One thing I really kept noticing throughout my adventures on my holiday was how different their make-up looked to mine.

The rosey/peach tones mixed with porcelain skin was almost the opposite of anything I had ever done in my experimentation with make-up. Being bronzed and sculpted were the key elements. The Korean method of having vibrant colour was thing aspect that definitely stood out to me which is usually located on the lips, eyes and cheeks.

Emma: 

While doing my korean style makeup timelapse, I had an epiphany where I have created a look like this before for dance concerts when I was younger; the bright red lip, light coloured eye shadow and pale foundation were used on me when I danced to a Japanese style cultured dance. 

Probably would not do this again as my makeup is of a different shade than the natural korean look and the powder made my skin very dry. The lipstick was also of a low quality and took a few attempts to fully cover my lips.

Annika: 

 I found an image on Pinterest when I searched ‘Korean makeup’ a common theme was light, pale, peachy and highlighted looks with little emphasis on brows and eyelashes unlike Australia/western makeup trends. The blush in many images was what stood out to me when attempting to recreate the look. I also picked up a Korean gold mask and applied this before the makeup to give me the glow that is achieved with many of the looks.

There is a reason why different cultures do their makeup differently not just relating to beauty standards. Various makeup looks do generally suit races and face shapes etc. I feel without the beauty standards present in Australia i.e contouring my face almost looked flat and I also think the peach colours brought out the redness in my skin.

https://prezi.com/p/7npn8anqwy_b/bcm320/

 

References:

,Edmonds, M 2019, ‘How Makeup Works’, How Stuff Works, viewed 11 Ocotber 2019, https://people.howstuffworks.com/about-makeup.htm

Ellis C, Adams T E, & Bochner A P 2011, ‘Autoethnography: An Overview’, Forum: Qualitative Social Research, 12:1

Giakoumelos, P 2016, ‘From beauty balms to snail-slime moisturiser, cosmetic production is one of South Korea’s fastest-growing industries.’ SBS News, viewed 18 October, https://www.sbs.com.au/news/korean-cosmetic-boom-hits-australia

Haas, B ‘Escape the corset’: South Korean women rebel against strict beauty standards,’ The Guardian, viewed 15 October 2019, https://www.theguardian.com/world/2018/oct/26/escape-the-corset-south-korean-women-rebel-against-strict-beauty-standards

Hyo-Won, L 2018, ‘The complex culture and history behind ‘K-beauty,’ Nikkei Asian Review, viewed 13 Octover 2019, https://asia.nikkei.com/NAR/Articles/The-complex-culture-and-history-behind-K-beauty

Influencer Marketing 2019, ‘How Social Media is Shaping the Beauty Industry’, Influencer Marketing, 25 June, viewed 10 October 2019, https://influencermarketinghub.com/social-media-beauty-industry/

Nihei, M 2018, ’10 Best Korean Beauty Brands’, Japan Wireless, 24 August, viewed 18 October, https://jw-webmagazine.com/10-best-korean-beauty-brands-e2dec1a1da3b/

Pinterest. (2019). [online] Available at: https://www.pinterest.com.au/pin/469007748694611182/?nic=1a [Accessed 17 Oct. 2019].

Urquhart, M 2019, ‘These are the 10 best Australian makeup brands you need to know about’, Marie Claire, 5 August, viewed 18 October 2019, https://www.marieclaire.com.au/best-australian-cosmetic-brands