Ellis et al. (2011) suggested that Autoethnography is an approach that “a researcher uses tenets of autobiography and ethnography to do and write.” In order to understand Mukbang as a social phenomenon, digital product, and online entertainment, I used ethnographic research method. I reflexively analyzed my personal lived experience and opinion about Mukbang in my last blog. I became a participatory observer when I did some research on how Korean, Chinese, and Westerners about it.
According to Ellis et al. (2011), Autoethnography “acknowledges and accommodates subjectivity, emotionality, and the researcher’s influence on research, rather than hiding from these matters or assuming they don’t exist. “. The relationship between the researcher and their autobiographic feedbacks about a specific topic is the crucial part of Autoethnography study. Hitchcock & Hughes (1995) and Plummer (2001) all agreed that one advantage of the subjectivity is that readers can access to the real…
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