Contextual Essay: Independent Digital Asia Auto-Ethnography (Part 3)


For my project, I decided to explore the beauty industry involved in East Asia. The main aspect to explore contained three parts: The products themselves, the digital aspect, and the the ingredients. This was presented in an Instagram page, where I would review a beauty product from East Asia in one post, then discuss the ingredients in a second post, and repeat with each product. The final posts consisted of 10 products and 20 posts.

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Group Digital Artifact: Mukbang


For this project, we experienced the popular South Korean eating phenomenon, 먹방(mukbang). The term is a combination of two Korean words, 먹는(meokneun), meaning “eating”, and 방송(bangsong), meaning “broadcast”, which makes a mukbang, quite literally, an ‘eating broadcast’. Although originating in South Korea thanks to the loneliness of unmarried or uncoupled Koreans, the Internet has helped the phenomenon gain popularity worldwide, with many non-Korean Youtubers now also posting their own mukbang videos.

As for the Korean versions, depending on the mukbang, the audience may or may not pay for the privilege of watching their favourite host (known as ‘broadcast jockeys’, or ‘BJs’, in the mukbang world) eat. BJs interact and chat with their audiences, sometimes claiming to be the audiences ‘avatar’ and following exactly what they are requested to do. These BJs can sometimes make a lot of money for…

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Theres never enough makeup: Independent Digital Asia Auto-ethnography (Part 2)


I previously did a blog post about my Independent Digital Asia Auto-ethnography, which was to be based on the Asian Beauty industry and my journey to view what it was like. I have done more research these past few weeks and  started to understand the East Asian beauty industry a little more through auto-ethnography, autobiography, and ethnography.

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Who doesn’t love a little makeup: Independent Digital Asia Autoethnography


So when people think of make up in the western world we think of exclusive brands, a long process for people to apply, and the certain styles that are considered the norm for western culture. However the East Asian (EA) culture of makeup and beauty differs dramatically, and because of this, I have decided to complete my Independent DA Autoethnography on EA Beauty culture

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