Author: bradleyajones

Culture of Counterfeits.

B. Jones


Counterfeit culture has been growing in popularity in many Asian countries, especially China. But why has it grown so much, why is it so popular and how hard is it to land some counterfeit goods. In order to explore the culture of counterfeit, I must first get to grips as to what exactly is counterfeiting.

Counterfeiting is the practice of replicating an already existing product in order to take advantage of the status of the brand or product being imitated. Counterfeiting is hugely popular not just among those selling it but among those buying as well, as of 2012 counterfeit goods accounted for $250 billion in sales (, 2017). And as of 2015 “The global market for counterfeit goods reached $1.77 trillion” (Ling & Juan, 2016).

Through researching this counterfeit culture in China, I have become aware of a term used for this copycat manufacturing known as “Shanzhai”.  “Shanzhai has…

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Asian Design

B. Jones

In my last post I watched a series of videos based around different creative disciplines based in Japan. While I feel this was a good entry point to design in Asia, it wasn’t as specific to the discipline I want to investigate, Graphic Design. These videos also only focused on the one country which is obviously not indicative of design trends in other Asian countries.

The experience while interesting didn’t really change my perception of design or how I perceived it to be in Japan. The only story that may have had an impact on my perception of design would’ve of been the one on the Tea Ceremony Master. I think the idea of the tea ceremony being an experience and something that revolves around your interaction, rather than something that happens whether you look at it or not. The fact that Soryo Matsumura, won a design award for his…

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Japanese Creators and Design.

B. Jones

Since beginning my studies as a graphic designer the focus has been mainly on being able to adapt to new trends, as well as being able to adopt different styles. From my own personal portfolio, much of designing has been based on western design trends. Any chance to learn more about design and the intricacies of that make up the whole design can only make me a better designer. So I decided to delve into the world Japanese design, to see if there were any similarities between what I have created and what was happening in Japan.

In order to gain insight into this world of Japanese design, I found a series of videos on youtube that focuses on Japan and the artist that live with in it. Toco Toco TV is a French based channel that showcases many creative fields in Japan. I watched the first three episodes to see…

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B. Jones

An ethnography is the study of a culture from afar, so what exactly is an autoethnography? Well, instead of viewing a culture from a far and analyzing the research; you are placing your own personal reflections on the experience in order to understand a cultural experience.

With an ethnography, a researcher is studying a culture with the purpose of explaining it to their readers. With an autoethnography, this research can be used to describe the experience to yourself as well your audience. It becomes a first-hand account of how the cultural, political and social events affected you. Through describing the personal position you had in the cultural events you reveal your own thought process, which can enforce your overall analysis of the event. “they [researchers] must use personal experience to illustrate facets of cultural experience, and, in so doing, make characteristics of a culture familiar for insiders and outsiders” (Ellis…

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What is sport anyway?

B. Jones

In the film ‘State of Play’ (2013) traditional Korea merges and mixes with a self-establishing modern culture among the younger generation. In this film, we see how big and widespread the world of e-sports is throughout Korea.

Coming from a country in which physical sports dominate and games are seen as a leisurely hobby, the idea of making “big sports money” out of a computer game is quite foreign.

Newzoo Esports Report 2016 - Revenue Growth= (Newzoo, 2016)

The first thought that comes to mind when watching the competitive online games is almost dismissive of the difficulty of making it in the sport. After seeing the schools these kids go to, the amount of training these teams go through and the pressure that is put on them from a young age is when one starts to see comparisons to a physical sport that we are used to watching e.g. football, basketball.

We as a society…

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