Anime’s Economy

KIRSTY'S BLOG

(Giphy 2019)

This week I am reflecting on myinitial poston the popular Asian cinematic genre of anime. Due to delving into the universe of anime during the lockdown, I have developed a deeper understanding of its themes and the international digital transactions involved. The specific digital transaction that I will now further explore is the strong economy surrounding anime.

In my initial reflection, I did a small amount of research surrounding the financial success of anime, so I will now discuss it further in greater detail. Firstly, it is important to understand that the success of anime did not happen overnight nor steadily, for it switched between increasing and decreasing over the years. Between 2002 and 2005 there was an increase in the animation market in Japan, from 136.6 billion yen to 223.2 billion yen, and then experienced a decrease between 2006 to 2009, for it reached a low of…

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