A Bollywood Affair: A Digital Autoethnography


Ellis et al. describe autoethnography as “retrospectively and selectively writ[ing] about epiphanies” (2011, p. 4). As such, ‘A Bollywood Affair’ is a pastiche of digital media which outlines the respective experiences of a cultural insider, and cultural outsider as they experience Bollywood cinema. View the project below.

Digital Artifacts

Vlog: Bollywood for Dummies

Digi Reviews


Central to the autoethnographic process is reflexive thinking, which Pitard (2017, pp. 9-10) categorises as either personal or epistemological:

Moreover, Guillemin and Gillam (2004) propose that autoethnographers need to engage with reflexive thinking consider “ethically important moments” throughout their research. This methodology became incorporated into my ethnographic process wherein I reflected on my projects impact on research participant(s) (Sehel) as well as avoiding “ethical tensions” (Guillemin and Gillam 2004, p. 278). Primarily, this meant acknowledging epistemological constraints and reframing the research question to remove “East” and “West”, thus, detaching my work from contributing…

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