MAMA Music Awards: Hong Kong 2018

MILLIE SWAIN

Over the past few days I have immersed myself in the world of the MAMA Music Awards. TheMnet Asian Music Awards(abbreviated asMAMA) is a major South Korean musicawardsceremony presented annually by entertainment company CJ E&M. The majority of prizes are awarded to K-pop artists, although some prizes are awarded to other Asian artists.

I decided to focus on the 2018 MAMA Music Awards in Hong Kong and have detailed by experience of watching the event online.

Initially, my experience of interacting with the cultural event is already altered due to my geographical distance from it.

This means the only place I could source the data from was YouTube, centering my experience within the realm of western media almost instantaniously.

Despite this, the quality was quite good and I felt it was easy to engage with the content.

Now, whilst I was watching the Hong Kong event…

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