Autoethnographic Experience: South Korean Live Streaming Service – ‘V Live’ (Part 2)

Lydia's ☽ Lens

In the previous blog post, which you can read here, I explored the popular, South Korean live streaming platform: V Live. I discovered what the application is used for, by whom, and overall, what a platform like it means for Korean media and fan culture both locally and internationally.  This is part two, where I will analyse and narrate my own personal experience, and to therefore understand and reflect on the experience of using a South Korean, social media app for the first time.

screen-shot-2019-09-27-at-5.22.42-pm.pngScreen Shot 2019-09-13 at 10.22.43 am

As I explained in part one, due to being primarily invested in western media growing up, I was not exposed to social media applications and platforms that were prevailing overseas. Overall, I was largely unaware of media and popular culture outside of the US, UK, and Australia. It was not until my friends and I were introduced to the BLACKPINK ‘DDU-DU DDU-DU‘ music video, that we were…

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One comment

  1. It’s such a shame that we’re limited by a word count; it felt like you were diving into some engaging and critical insights that I would’ve loved to have delved further into with you. I’m also an admittedly huge fan of a lot of the music coming out from Korea (in my case KHop as opposed to KPop) and the K-idol/industry is an incredibly fascinating beast of a machine. I think it’s one of the reasons I responded to this blog post; it’s a culture that I’m also aware of in my own way, and a culture that I engage with regularly, in my own way. I like your comparison’s with Twitch.tv; I would’ve loved to have seen more on your observed differences between Twitch.tv and V LIVE. From my own observations from a KHop stand point (admittedly different to KPop), Instagram, YouTube and LINE are heavily used platforms to engage with KHop artists and fans; maybe something worth looking into for KPop. Discussions on how streaming platforms and social media in general have shaped the K-idol industry are some points that I think would be fascinating to read about and that I think are relative to your post.

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