Marketing & Advertising in Japan Project

Allanah Johnson

In my university subject, Digital Asia, we have been set with a task to undertake an autoethnography research. Autoethnography is a research and writing method that aims to define and evaluate personal experiences systematically to comprehend cultural experience.

At first, I was stuck for ideas on an experience with a digital Asian topic. After thinking about it, I had al lightbulb moment and chose to look into the marketing and advertising in Japan.

hack my life kevin GIF by truTV

I am a marketing and digital media and communication student. So, this topic excites me to research. I have had exposure to marketing in Australia, however, not in other cultures. I am interested to see Japans different values when they are marketing a product and how they adapt their advertising strategies across different countries and populations.

I want to particularly consider the adaptation of Japanese marketing/products around the globe. Particularly, how the advertising looks in Japan and…

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