Contextual Essay: My Autoethnographic Look into the Fake Designer Goods Market in China

Headfirst into UOW

For my digital artefact, I engaged with autoethnography to explore the fake designer goods market in China. Wall (2008) states that ‘autoethnography begins with a personal story’ and my personal experience with fake designer goods in Thailand a few years ago – explored in my podcast below as well as this blog post – is what assisted me in identifying this as an interesting field site for this project.

As we know, Ellis (2011) describes auto-ethnography as ‘an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience.’ I utilised a ‘layered account’ (Ellis 2011) approach to autoethnography which focused on my personal experience placed alongside further research into the topic.

The personal experience component of this project involved purchasing fake Ray Ban sunglasses from a Chinese seller on eBay for $1.68. My data collection for this component was tracking…

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