Webtoon 1: An Auto-Ethnographic Dive into Korean Digital Comics

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“Korean Webtoon are transforming media ecosystem in Australia, China, Japan, Korean and USA” – This is a sentence from a BCM lecture discussing Korean “soft power”. Under government’s incentives, Korean Webtoons (digital comic)  is changing the way people in different countries consuming online entertaining material. I first got exposed to the term “Webtoon” 3 years ago when I watched an adapted drama from a famous Korean rom-com Webtoon called “Cheese in the trap”. It was a really different movie watching experience having many creative elements and suspenseful moments that I could not help myself but binge watching it.

“Cheese in the trap” was a really interesting drama and it also was among many others successful webtoon-to- drama adaptions. It seems that Korean online Webtoon is actually a great entertaining resource for filmmakers to create products that cater to the taste of a wide audience. However, thinking about the fact…

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