Korean Skincare – An Autoethnographic Approach

Georgia Mercedes van de vorst

The benefits of Korean skincare is highly talked about in Australia, and is increasingly becoming more popular. Korean Skincare is said to focus on having a higher concentration than most Australian skincare products and focus mainly on prevention and hydration – the idea that skin problems should be prevented before they appear. This vastly differs from the U.S and Australia skincare routines, in which the ‘problem’ does not become a problem until it appears. It is clear that over centuries Korean women have built up a system to contribute to their flawless skin, and it is their amazing skin that has made women all over the world want to know their skincare secrets.

“There is so much interest in skin and body care, customers are not satisfied easily, and the trend moves so fast.”

The Korean skincare scene is something that has become a global phenomenon, and many western cultures…

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