In my previous blog post, I introduced my BCM320 peers and readers of the subject blog to my chosen topic for my individual digital artifact: An autoethnographic study on the fake designer goods market in Asia. To reiterate the concept of autoethnography, Ellis et al (2011) explains that ‘Autoethnography is an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience‘ [emphasis added].

The Ellis reading outlines the many different forms of autoethnography. Upon reflecting on what I wrote in my previous blog post regarding the personal experience and further research I wish to engage with, I have come to the conclusion that a ‘layered account‘ is the autoethnographic form that is most suited to allow me to fulfil the aims of my chosen project. Ellis et al describes layered accounts as those…