Independent Autoethnography: K-Pop Music Videos

K-Pop, a word  I had heard many times while studying my media degree but until about a week ago I didn’t really know what it meant. I understood that it was a a type of music from Korea but that was about it. This lead me to the perfect topic for my independent autoethnography for BCM320 (Digital Asia). We were encouraged in class to generate ideas linking to digital Asia and topics that we knew nothing or very little about.

From Anime to online shopping in Asia there were lots of ideas thrown out but as you can probably guess K-Pop won! First thing I learnt when sharing my idea with the class was that K-Pop meant Korean popular music and the second thing was that there are a lot of genres within K-Pop.

With the field site identified the next step was to identify what data was being…

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