I’m confused, and it’s not just ‘Akira’

Kelsey O'Brien BCM320 Digital Asia


It’s Week 3 of semester, and my BCM320 elective has already given me many new experiences: using Twitter on a frequent basis, blogging, live-tweeting, and particularly the concept of ‘autoethnography’. Ellis (2004) and Holman Jones (2005) define autoethnography as “an approach to research and writing that seeks to describe and systematically analyse… personal experience… in order to understand cultural experience”. I therefore understand the autoethnographic methodology as a cross between an autobiography and an ethnographic study – the researcher participates in some element of a culture, takes ongoing notes of this participation and how it affects them, what they learn from it, etc. and then presents their findings almost as a story rather than a traditional research report – though of course, there’s a wide spectrum between these two extremes.


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