Why is Doraemon so unpopular in Western countries?


Where do I begin?

To tell the story of how great that… Oh, forget it.

Okay, how should I start?

I wanted to do this auto-ethnographic practice with the view of an outsider, like most of my fellows. But the fact that I was born and raised on Asia, I grew up being exposed to the variety of Asian cultures (well, actually not much for not-affected-by-Buddhism-and-Confucianism countries). However, that’s what makes my research different, so I decided to stick to Oriental culture.

The Vietnamese 1990s kids grew up witnessing the explosion of the Korean Wave (Hallyu), from the birth until now. I am not a huge fan of Korean pop culture, as then I was too busy watching Hannah Montana and High School Musical, but I can easily point out the milestones of Hallyu without thinking, from the early season-themed tetralogy “Endless Love” to BoA, from DBSK to Big Bang…

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