Japanese Graphic Design Culture: Treat/Candy Packaging -Re-Examination


Being my second Autoethnographic approach to unpacking my own individual response in relation to a cultural norm to which I am not familiar with, I found myself approaching it in a much more appropriate way than last time. That was, I was not disrupted by my own emotions. Being extremely interested in the subject of Japanese treat/candy packaging and the way they market these products I was able to completely disassemble the elements of design that I found unique and interesting, better yet, what I was not accustomed to.

Experiences that were central to the organisation of the experience at the time were completely based off my knowledge as a design student and what I have personally learnt over the past three years within my course. Each point that was made originated from what I picked up when I first witnessed the beautiful yet crazy/intense candy packaging.

What I didn’t…

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