This assessment has taken a few turns, from ordering a Kawaii Box to changing my mind and instead going for Tokyo Treats. I then realised the package would arrive too late from Japan so I would have to think of something else. So the assessment changed again into collecting a basket full of sweet food from the local Asian Grocer. I have finally been able to kick on with my autoethnographic research, so I hope you enjoy my videos. The first video outlines the scope of my project and the second is me opening and trying all sorts of treats including, chips, chocolate, candy and drinks collected from Wan Long Supermarket Wollongong. I tried to stick to only purchasing primarily Japanese treats.
“Autoethnography is an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience. This approach challenges canonical ways of doing research and representing others and treats research as a political, socially-just and socially-conscious act” (Ellis et al. 2011).
Though there are many ways to comprehend autoethnographic research, I have come to understand the research method as a form of self reflection. Through this research method, I get to consider my own cultural bias that may be forming my opinion. Having never been to Japan, or tried any of the items in this research project, it was very much taste testing and forming an opinion as an outsider.
The autoethnographic research method will form my investigation around my perspectives on Japanese sweets, imported to Australia and purchased locally here in Wollongong. Never having tried any of these products, it is very much a fresh perspective. However how will my Australian cultural context effect my opinion on things like taste, packaging or branding? These questions are exactly what I will analyse in my next post later this week.
Ellis, C., Adams, T.E., and Bochner, A.P. (2011) ‘Autoethnography: An Overview’, Forum: Qualitative Social Research, 12:1.