In first hearing the term ‘autoethnography’ I had two main thoughts: A) that this word has way too many syllables to be learning at 9:30 in the morning, and B) I really hope this is the study of autobots (sick transformers reference Jesse). Alas, my hopes and dreams were dashed with no reference to Optimus Prime and his robotic buddies, with Ellis, Adams and Bochner defining the concept as
“an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience”.
Put simply, if ethnography (the study of cultures) had a baby with autobiography (an individual’s self-articulated accounts) the result would be autoethnography.
Despite a lack of transforming cars, this concept does present a revolutionary approach to cultural studies. As opposed to traditional ethnographic tactics of ignoring personal biases in order to report on cultural practises in an impartial manner, autoethnography…
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