Nintendo Today

Look mum I made a blog...

Looking forward today some decades on from the release of the SNES and the Game Boy, what is happening with Nintendo’s position in the video game industry today? This blog post is about where my research will be focused on in order to produce the final product for my autoethnographic investigation.


Ellis, C., Adams, T.E., and Bochner, A.P. (2011) ‘Autoethnography: An Overview‘, Forum: Qualitative Social Research, 12:1.

Kohler, C 2013, ‘What the Hell is Wrong With Nintendo?’, Wired, 12 March, viewed 23 September 2015,

Scullion, C 2013, ‘Where did it all go wrong for Nintendo?’, TechRadar, 31 January, viewed 23 September 2015,

Tassi, P 2015, ‘The World is Nintendo’s (If Only They’d Take It)’, Forbes, 28 February, viewed 23 September 2015,

Vince 2014, ‘The Troubled Love Story Between Nintendo And Asia’, Vulcan Post, 2 October, viewed 10 September 2015,

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