Struggling with a direction to take my digital artefact in (which I had previously decided would be a visual representation of the international Eat Your Kimchi fan community, possibly a word-art gallery, and which subsequently changed to a simple prezi), I decided to reflect on what made the EYK fan experience so unique compared with other YouTubers that I have come to love.
Louis Cole, host of the channel FunForLouis is a comparable example from the United Kingdom, as his approach to YouTube is much like Simon and Martina’s (EYK’s two hosts) in a few ways:
- They both have multiple forms of media attached to their main channel in order to interact with fans (Twitter, Instagram, Snapchat etc)
- They both have fan meet-ups in countries all around the world, including Australia (FunForLouis) (EatYourKimchi) ,so that they can connect with and appreciate the support that has steadily grown for them in many communities
- They both have merchandise shops (Louis) (EYK) which help support their channel, providing a way for fans to both show their support for the YouTubers and identify themselves as fans to the wider community (as I have by buying an EYK shirt, see previous post 유명인사 (celebrity))
- They both have huge international fan followings; Louis has just achieved 1 000 000 subscribers in the last few days and fans actively try to independently meet up with him in every country he travels to. Similarly, EYK often encounters fans on the street and in other countries when filming their videos, and post pictures with fans/’nasties’ on Instagram and Twitter.
These channels are both great at integrating fans into their content and they both have a creative approach to editing and presenting their videos. Additionally, they both started their channels by documenting their daily lives highlighting changes or new learning experiences. So what makes Eat Your Kimchi different? Is it the content creators who make the difference, or the fans themselves?
To me, it’s the actual fandom of EYK which stands out. Their passion, dedication, creativity, general sense of community and acceptance, and willingness to contribute their own opinions and knowledge of cultural experience is evident across YouTube, Instagram, Twitter, Facebook, and in real life e.g. during filmed fan-meet ups and encounters with Simon and Martina in public spaces.
Trying to think of a way to describe, display, analyse and interact with this fandom in a meaningful way, I realised that Prezi was not going to work in this context, especially considering that I have identified an innate personal need to somehow show my interaction with and interest in the world of EYK. What makes digital fandoms so unique and simultaneously personal and inclusive of difference is the participatory culture which the Internet and blurring cultural distinctions have emphasised and cultivated (Brough & Shresthova 2012). So how do I play into this culture? How do I both participate in and study the fandom of EYK?
I have decided to create a space where I (and possibly other fans) can shine a spotlight on different aspects of the EYK fandom, somewhat in the vein of Pottermore or the Pokemon Wiki. Introducing the EYK Compendium: The Fantastical Fandom of Eat Your Kimchi, brought to you by WordPress (the central fandom hub), Instagram and Twitter (two methods of additional engagement where I hope to connect with fans and use hashtags to find content and EYK fans).