Since the rise of social media technologies, it has become increasingly easier for artists to be discovered and heard of around the world. For instance, Justin Bieber (who DOESN’T know his songs, right?) was discovered by R&B artist Usher, through his busking videos posted to YouTube, and the rest is history.
All over Asia, YouTube videos are quickly becoming the way to gain fame in the music industry. For example, Filipino solo artist known as ‘Cherice’ gained popularity through posting her work on YouTube, and then was recognised by Oprah Winfrey as ‘the most talented girl in the world’. This happened in 2010, and since then, Cherice has now been signed as a judge on the Filipino version of X Factor. This is just one of many examples of how social media platforms are able to be utilised to promote an artist that had no way to promote their work previously.
Personally, I think that this is a definite effective method of promotion that can be utilized by artists – not only for up and coming performers but those that have already been established in the industry.
For instance, how many times have you signed into Facebook and a band’s new video clip has been the first story on your newsfeed? Not to mention, signing into YouTube and having countless recommendations for video clips relating to videos you may have previously watched.
This is such an interesting way social media has now been changed to accommodate for the user’s wants and needs, rather than the other way around.