Tumblr. Tumblr is a micro-blogging, social networking platform on which individuals can post various multimedia under a title which is linked to their name. It is actively used by 197.3 million people as of the 1st August 2014, according to the ‘about us’ section on Tumblr.(1) It was bought by Yahoo! on the 20th of June 2013 and the founder of Tumblr, David Karp remains the CEO till this day.
Tumblr is mainly compiled of images. These range drastically in their content and are also often ‘re-blogged’ by individuals who want it to appear of their page. The site has found that as of 1st August 2014, an average of 95 million posts were blogged per day. (2) This was a leading reason for my choice to use Tumblr as my digital artefact. Other reasons include the fact that I have never used this platform before, so it will be a great opportunity to get to know the site. Also, throughout my research of this topic, I found that Tumblr is a very popular media platform for fashion bloggers.
From here, I will be searching through some well-known and popular fashion blogs and also seeking smaller, local blogs and making comparisons between them. I will look at what aspects of these blogs make them popular and whether it has to do with the items that the individuals are wearing. This will make up the content analysis sector of my auto-ethnographic study. With this information, I will attempt to take the results which I have found and make my own fashion blog, through Tumblr. I will note down details such as the number of times my images are re-blogged, views and which posts gain the most attention and why.
I will also take a look into online spending habits across different brands and whether individuals purchase luxury items online or offline. Luckily, I am capable of obtaining information on Jimmy Choo and Michael Kors purchases throughout Australia and numerous different countries in Asia. I am also able to see how much of this shopping is done online. This information will broaden my knowledge of luxury item expenditure.
I also plan to speak to a friend of mine who was born in China about her opinion on spending and luxury items. It will be interesting to have a personal view on the topic as she will have some inside knowledge or opinion.
- Tumblr “About Us”. Tumblr. Retrieved August 1, 2014.
- “Press Information”. Tumblr. Retrieved August 1, 2014
- Unknown Author, 2014, “About Tumblr” in Wikipedia at http://en.wikipedia.org/wiki/Tumblr accessed on 30th August 2014
Tumblr Image: Creative Commons-Share Alike License, “Tumblr logo,” found on Google Images used on 30th August 2014