Upon my research on how Sailor Moon is portrayed in the media i found that a lot of the articles compared Sailor Moon to Barbie and basically portrayed Sailor Moon as the strong fighter and Barbie as the superficial glamour doll.
Smith (1996) “In their search for identity in an ideal, young 1990s teenage girls have outgrown the materialistic Barbie world of coifs, glamorous fashions and pink cars.
Sailor Moon is above this superficiality.
She and her loyal scouts, Venus, Mercury, Mars and Jupiter, combat wicked Queen Beryl and the malignant forces of the Megaverse, “fighting evil by moonlight.””
I believe this, while it portrays Sailor Moon as great, also relates to the portrayal of women in the media.
Barbie is seen as superficial and girly, which in turn suggests that being materialistic somehow is bad. The issue that comes up is the women being strong vs weak (Sailor Moon vs Barbie) and suggesting that being girly means you’re weak. However, in reality women can be both of these things.
Barry (1995) quotes a male spokesperson for the company that’s importing Sailor Moon to the United States: “Today’s little girls want to be just as strong as boys. Barbie is not really an appropriate role model anymore.” “this guy is trying to tell us that Barbie is NOT STRONG ENOUGH.”
I feel that both of these characters show women in different ways and i find it interesting that the people associate being strong with men and this whole societal stereotyping and sexism that comes with these statements.
As i reflect on my initial reaction i realise that these opinions are from at least 10 years and as a woman in this day and age we are more aware of the stereotyping of women.
Barry, D 1995, To The Moon, Sailor, Buffalo News, United States.
Smith, N 1996, Sailor Moon eclipses Barbie, The Record, Kitchener ONT.