Each week, I will be focusing on one countries and looking at Manga and Anime culture in that country. I will look at Manga and Anime fandom, how they interact with each other and also how they receive the content, foe example, is there any television channel that broadcast Anime or how they receive a Manga.
I will be focusing on India this week. After looking at many articles and fan site. I found that Anime and Manga popularity is increasing. However, finding source of Manga and Anime legally is quite hard. Not many store in India sell Manga and finding store that selling Anime is even harder and it is not available in video rental store. Anime become popular after Animax India launch in 2004, with the arrival of Animax and increasing popularity of Anime, many children’s channel had increase their number of Anime.
Manga and Anime fan in India interact with each other through social media, club and event. India have many event that related to Anime and Manga. In 2011, India host it first ever Comic Con and India will host its 5th Comic Con in 2015. Comic Con is not only event, there are many other event such as Anime Con. There are many Manga and Anime club in India, for example, The Bangalore anime and manga fan club have more than 2000 members even though they only have 500 members 2 years ago. Another big club is Mumbai Anime Club, this club host many event and they also have more than 2000 members.
My experience of reading Manga and Anime is usually through website but I was first experience Anime through TV. My first Anime is probably Digimon and it is still one of my favorite Anime. For Manga, during my high school, many of my friends was reading Manga and I read it when they finish or when I have noting to do at school and thats is when I start to like Manga. Finding Manga and Anime is not too hard in Thailand. There are many store that sell them and many poplar store that sell movies usually have Anime section. Which is a lot easier to find compared to India and Australia (I never see store that sell Manga or Anime).
This song from Digimon Adventure 02 brings back so many childhood memory.
This one from Digimon Adventure
After looking at many sites and learning about Manga and Anime culture in India, I think that there are many limitations for it to gain popularity. As finding Manga and Anime in store is hard, many have to go to online source in order to read or watch Anime and Manga. They also have to be able to read Manga or watch Anime in English because finding the source for Manga and Anime is already hard but finding it in Hindi is even harder. Furthermore, one of the best TV channel for Anime (Animax) is not available on most DTH operators now and that result in people have less exposure to Anime. With less Anime, new viewer who never experience Anime before won’t be able to know if Anime is good or not and thats make it so that Anime will only popular in a small circle of people who already experience Anime but Anime and Manga popularity in India is increasing and Animax might be back on DTH operators.
Pillalamarri, A 2014, ‘Japanese Cultural Influence Grows in India’, The Diplomat, 29 August, accessed 1/09/2014, http://thediplomat.com/2014/08/japanese-cultural-influence-grows-in-india/
Tanna, S 2012, A Study of Circulation of Manga and Anime in India, accessed 1/09/2014,http://asiancultureindustries.files.wordpress.com/2012/11/a-study-of-circulation-of-manga-and-anime-in-india-shilpa-tanna.pdf