I should probably remember that ‘globally famous’ includes sometimes being famous in other countries that don’t revolve around my life. Why is it so weird that Tommy Lee Jones is a spokesperson for Boss coffee? It’s not, and I need to remind myself of that.
In this series of commercials for Boss coffee Tommy Lee Jones plays an alien who has come to earth and is learning about it and the people that inhabit it. In every commercial he has a new profession where he comments on human behaviour as strange but then always ends with something along the lines of ‘but they have alright canned coffee’. If you haven’t seen them, please do, because they’re both funny and classic Tommy Lee Jones. This is not the first promotional campaign Jones has signed up for, he is in fact quite popular in Japan and has recently signed on to join SoftBank’s long-running series of White Family commercials. In all of Jones’s commercials he plays his classic deadpan serious and yet likeable persona.
Apparently Jones visits Japan regularly and genuinely enjoys the culture and country so much so that Japan is the only country he still visits while promoting his films. After the Japanese earthquake and tsunami, Jones was the only foreigner to sing in a commercial intended to raise the countries spirits with other Japanese celebrities. Not only has Jones become such a familiar face and active member within Japanese media but he seems to have developed such a strong personal relationship with the people and culture of Japan.
I guess in a way my original reaction of ‘what?! why Tommy Lee Jones?’ just ties back to the stereotype of Japan being weird. I mean looking at why Tommy Lee Jones is so prevalent there, watching the commercials and enjoying them myself, I can understand why this relationship exists… or at least I think I do.