One Buck Short are a Malaysian alternative, pop punk band that are from Kuala Lumpur. The band was formed in high school in 2001, in which two of the members began playing local shows, events and competitions together, before breaking out into the local and regional scene. Although the band is Malaysian, it features a very heavy influence from the Western punk genre – most of their albums are named in English. Although in saying this, after listening to a few of their songs through YouTube, the songs themselves feature Malaysian names and lyrics.
The band has since broken into the Western punk scene, as they have supported various American pop-punk bands such as Sum 41, Good Charlotte and Fall Out Boy, on national tours around Asian countries such as Malaysia and Singapore.
One Buck Short has a clearly defined role across social media platforms, with public Facebook and Twitter accounts being updated regularly about the progress of the band as well as general updates about shows and new music.
After further looking through One Buck Short’s twitter feed, I discovered that the majority of their tweets are written in English, similar to their music. They are also rather informal, and do not seem to be scheduled. This indicates that the band members themselves would run the page, rather than an appointed publicist or someone similar. The band’s Twitter was also very interesting to explore as they spent a lot of time interacting with fans that had attempted to connect through the page. There was a great deal of tweets written in Malaysian directed to local fans, who had written to One Buck Short also in Malaysian. This is important to note, as the tweets that were directed to the general public were in contrast, written in English.
I decided to follow and ‘Like’ One Buck Short on both Twitter and Facebook on my personal accounts, in order to keep in touch with what the band is up to, as well as their interaction with fans and the public. This is a great way for me to gain a real insight into my topic of choice, the alternative and punk music in various Asian countries from a digital perspective. As I delve further into the topic, it will be interesting to look at other bands in the same genre from the same area and see how they compare in terms of their use of digital and social technologies for promotion.